While companies ranging from Starbucks to Yahoo to Sonic Drive-In Burger have used the DonorsChoose.org API to integrate micro-philanthropy into their products, we've never seen anything like OO.com before.
Founder and CEO, Donors Choose
NextJump just launched OO.com as One=One with a social mission on the side -- to educate every child in the world. They have raised $900,000 so far for DonorsChoose... I really like the way they build social mission thinking into their entire organization, in areas ranging from healthcare to education. There are lessons here that go beyond any specific project.
Founder, O'Reilly Media